Make the wisdom of
transparency work for you.

Businesses

Make the wisdom of transparency work for your company. Participate in the OWL.

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Supplement Users

Learn more about the dietary supplements you purchase.

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Regulators

Get better visibility into the current dietary supplement marketplace.

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Helping You Navigate the Dietary Supplement Marketplace

“The OWL represents honesty and transparency in our industry. At RB, we fully support initiatives that build trust with consumers and regulators, and participation in the OWL is a must.”

Russ Michelson
Global Regulatory Head, VMS, Reckitt

“Healthy Directions’ participation in the OWL underscores our commitment to accountability and transparency and provides significant value to both consumers and regulators. We encourage all of our industry partners to take part in it and applaud CRN for its leadership in its creation.”

Ben Teicher
President, Healthy Directions

“Participation in the Supplement OWL demonstrates accountability and transparency in the dietary supplement industry, while providing value for those who take our products as well as our regulators.”

Guru Ramanathan
Principal, G Ramanathan LLC

Learn More About the Supplement OWL

What is the Supplement OWL?

The Supplement OWL^® (Online Wellness Library)—the dietary supplement product registry—is an industry-wide, self-regulatory initiative that is helping create a rich and more complete picture of the marketplace for consumers, businesses, and regulators. The Supplement OWL serves as a resource for these audiences to identify products, their ingredients and the companies who market them, and permit registry users to examine and evaluate labels and other product information.

Who is behind the Supplement OWL?

The Supplement OWL^® is a self-regulatory initiative of the dietary supplement industry, spearheaded by the Council for Responsible Nutrition (CRN).

The Supplement OWL went live in April of 2017, with a benchmark 10,000 labels in April of 2018, and is consistently growing as more companies realize the value of participation in this voluntary effort.

The Supplement OWL Advisory Board, convened in October 2017, is composed of stakeholders from all corners of the supplement industry and provides a forum to discuss the OWL’s progress.

What kind of information is listed?

The Supplement OWL^® entries include an image of the product, a complete product label, and various fields of information about the product such as: ingredients; dosage form; product claims from the label; and contact information. These records are available online for viewing by anyone using the Supplement OWL. Companies submitting their labels are also required to provide manufacturing and packaging facility contact information, accessible only to FDA, the regulatory body that oversees dietary supplement labeling. There is no cost to participate in the Supplement OWL.

Who can use the registry?

Anyone with web access can use the Supplement OWL^®.

Created by the dietary supplement industry as a self-regulatory tool to provide a more complete understanding of the marketplace and the range of products and ingredients to FDA, the Supplement OWL is also accessible to dietary supplements users seeking full transparency of the companies from which they purchase. Retailers and other business stakeholders are also frequent users of the OWL.

Make the Wisdom of Transparency Work for You

You care about what you put into your body.

Dietary supplements play an important role in good nutrition. They help people get all the nutrients they need and live healthier lives. As someone who takes dietary supplements or is considering taking them, you care about your health and wellness. It’s important to know what’s in the dietary supplements you are taking and have access to key details about the companies that make them.

Dietary supplements are required by law to feature a ‘Supplement Facts’ label.

If a product is missing Supplement Facts or any other required label information, the product is subject to enforcement by FDA and could be deemed as misbranded. Learn more about how to read a ‘Supplement Facts’ label through the Council for Responsible Nutrition’s “Be LabelWise” website.

Demand transparency from the companies you purchase from.

Dietary supplements are regulated by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC). These regulators expect the companies that market dietary supplements and ingredients to be transparent with critical details about their products and you should, too.

The Supplement OWL gives you full visibility into the marketplace.

Using the Supplement OWL^® database, you can identify products, their ingredients and the companies who market them, and examine and evaluate labels and other product information.

Start Today!