The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @CRN_Supplements and LinkedIn.
Aspirant is proud to have collaborated with CRN to design and develop its new Supplement OWL website. Using User Experience (UX) methodology to recreate the site from the ground up, we realized first that the site would have different purposes for different types of users. So our designers developed a card-based site design around each of the target audiences, which sends users to a call to action within the registry that is specific to their needs. After designing this user-focused pathway, we took the designs and translated them both to this WordPress-based site and to the registry itself, for a fluid user experience that flows from one to the other. To find out more about Aspirant’s technology consulting as well as management consulting services, visit www.aspirant.com.